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    AI workflow examples

    The work, with the numbers attached.

    Three real projects. More room for people to do valuable work.

    We drew how the work flowed before we built anything. Each story follows the job from its starting point to the system now doing the groundwork.

    Explore the work
    Prospecting331 hrs → 15 minOriginal workflow / research run
    Journalist requests11.25 hrsThe old weekly sorting routine
    Client reporting12 → 1Ad platforms brought together

    Real work. Real figures.

    We keep client names private by agreement. These examples come from our delivered agency projects. Each shows what the system handles, what people decide and what the figures cover.

    01 / Original workflow / research run
    331 hrs15 min

    The automated run covers research and scoring. People handle outreach.

    PR Agency · Finding Leads

    From 331 Hours to 15 Minutes

    £47k saved in the first year. Research and scoring now run automatically, with outreach decisions staying with the team.

    331 hrs → 15 min

    Read the case study
    What goes in
    Client criteria, competitor information and the websites being researched.
    How the work flows
    1. Gather the research from the relevant sources.
    2. Read the pages and assess their fit for the client.
    3. Return a scored list for the next stage of outreach.
    What comes out
    More than 3,000 pages read and scored in a fifteen-minute run.
    The human role
    The team decides how to use the list and handles the relationships and placement decisions around outreach.
    What the evidence covers
    The timed run covers research and scoring. It does not measure how long it takes to secure links or new clients.

    Plan a workflow around a complete client job

    02 / The old weekly inbox routine
    11.25 hrsDrafts ready

    Sorting and drafting handled. People approve each message.

    PR Agency · Sorting the Inbox

    Hundreds of Requests a Day. Nobody Watches the Inbox.

    The system sorts incoming requests, matches clients and prepares drafts. People approved every outgoing message at launch.

    11.25 team hours a week in the old routine

    Read the case study
    What goes in
    Incoming journalist requests and the agency's client information.
    How the work flows
    1. Read and sort incoming requests.
    2. Match relevant requests to clients and prepare research.
    3. Draft a response and hand the opportunity to the team.
    What comes out
    Matched opportunities and draft responses for review.
    The human role
    At launch, the team approved every outgoing message. People check the match, the facts and what should be sent.
    What the evidence covers
    The old routine used 11.25 team hours a week: three people, three daily checks, fifteen minutes each, over five days. That baseline does not remove review and correction time from the new workflow.

    Map email routing and response approval

    Choose where a person checks the work

    03 / Finding the right numbers
    12 platformsOne place

    The whole picture, within reach.

    PPC Agency · One Place for the Numbers

    Twelve Data Sources. One Place to Look.

    Twelve data sources brought into one place to look. Client names, campaigns and numbers are transformed before they reach AI.

    12 → 1 platforms

    Read the case study
    What goes in
    Reporting data from twelve platforms, with agreed definitions for the figures.
    How the work flows
    1. Bring the source data into one shared system.
    2. Map names to codes and transform values using defined ranges before AI receives them.
    3. Use the transformed data for questions and analysis, then restore names and values in the response.
    What comes out
    A shared reporting platform used by the agency team and its clients.
    The human role
    People interpret the answer and decide what to change in the client's work. This case does not claim autonomous campaign decisions.
    What the evidence covers
    These data controls describe this build. They do not establish a privacy guarantee or compatibility with every model.

    Map reporting requirements and sources

    Choose your first test

    Use these examples to find a task in your own firm. Write down its sources, output and human decisions before choosing the tools.

    Explore AI for professional services

    Copy the AI use case template

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