Explain campaign results
Bring channel results and team notes into one report. Show what changed and link each figure to its source.
What it needs
- Data to start with
- Campaign data, consistent metric definitions, targets and the team's change log.
- A focused pilot
- One report across a small set of channels, reconciled against the team's existing numbers.
- Your team’s role
- Marketers check the figures, interpret the changes and approve recommendations.
- What we would measure
- Report preparation time, data discrepancies and corrections needed before sharing.