Skip to content

    AI for marketing teams

    More time for strategy and ideas.

    You may use AI for drafts already. We help you see where it could do more, from preparing for a pitch to bringing campaign results together.

    A free 15-minute chat about what your business could do next.

    LeadfitBuilt by us

    Know the business before you pitch.

    Company websiteCompetitorsCustomer reviews
    Ready for the meeting

    A sourced brief on the business, its competitors and customers, with opportunities to explore and questions to ask.

    Your team decides what to pursue and how to pitch it.

    A research system we built around a marketing agency’s own methods.

    Where AI can help.

    Examples for agencies and in-house teams, built around their campaigns and channels.

    Explain campaign results

    Bring channel results and team notes into one report. Show what changed and link each figure to its source.

    What it needs
    Data to start with
    Campaign data, consistent metric definitions, targets and the team's change log.
    A focused pilot
    One report across a small set of channels, reconciled against the team's existing numbers.
    Your team’s role
    Marketers check the figures, interpret the changes and approve recommendations.
    What we would measure
    Report preparation time, data discrepancies and corrections needed before sharing.

    Prepare for a pitch

    Research a prospect’s business, competitors and customer feedback. Walk into the meeting with evidence, possible opportunities and better questions.

    What it needs
    Data to start with
    The company’s website, relevant competitors, available customer feedback and the purpose of the meeting.
    A focused pilot
    A small set of prospects, with strategists checking findings against the original sources.
    Your team’s role
    Your team checks the evidence, decides commercial fit and shapes the pitch. Missing sources stay visible.
    What we would measure
    Research preparation time, accuracy of findings and usefulness to the people taking the meeting.

    Brief the creative team

    Bring customer feedback, brand guidance and lessons from past campaigns into a brief, with evidence behind the proposed message.

    What it needs
    Data to start with
    Customer research, brand guidance, approved claims and the team’s conclusions from past campaigns.
    A focused pilot
    One recurring campaign format, with strategists and creatives reviewing the brief together.
    Your team’s role
    Your team checks the evidence, chooses the creative direction and approves the brief and final work.
    What we would measure
    Brief preparation time, missing information and clarification needed before creative work begins.

    Unsure where to start? We explore the possibilities with your team in an AI Strategy Workshop.

    About the workshop

    We connected twelve data sources for an ads agency. Its team and clients now use one reporting system.

    Questions.

    Is this for agencies or in-house teams?

    Both. The starting point is the work: preparing for a pitch, explaining results or briefing a creative team. We design the workflow around your channels, stakeholders and approval process.

    Can this connect to our existing marketing tools?

    We check the access, exports and integrations available in the systems you use. A focused pilot can start with approved exports, then add connections once the workflow and data quality have been tested.

    Will AI publish content or change campaigns?

    The examples on this page prepare work for your team to review. Publishing, outreach and campaign changes stay with the people responsible for them. We agree any additional automation and its approval steps as part of the project scope.

    Let’s find your next step.

    Tell us how your team works. We’ll explore where AI could help.

    Explore what’s possible

    A free 15-minute chat about what your business could do next.